The "Unverified Referrers" report displays the web pages that have been reported by the search engines to have a link to your website.
These referrers come straight from the search engine index. And since the search engines do not always have their index up to date, these links may no longer exist. To see the real (verified) referrers look at the Referrers report instead.

For each referrer, the following information is displayed in the corresponding column:
Rank.
This is the rank associated with each web page by the Google search engine. It enables you to see which are your most important referrers. It can take values from 0 to 10, where 10 is the highest value. The N/A status means that the referrer is not ranked by Google.
Alexa Rank.
This is the traffic rank associated with each web page by the Alexa search engine. It enables you to see which are your most important referrers. It can take any value from but 1 is the highest value. The N/A status means that the referrer is not ranked by Alexa.
Quality ratio.
This is the referrer quality ratio computed using the formula selected by you in the Application preferences
Outbound links.
This is the number of outgoing links found in the referrer URL.
Date Added.
This is the date that the referrer was added to your project.
Status.
Enables you to see the update status of each referrer. It can have the following values: Updated or Never Updated, Redirect, Exceeded Size, Unauthorised, Timed Out and Not Found.
Last Updated.
This is the date that the referrer was last updated and the status has been changed.
IP Address.
This is the IP address associated with the referrer website.
The "Display" drop-down list box in the top left corner of the Unverified Referrers Report allows you to filter the data by using the criteria you are interested in.

The following filters are available:
All items.
Displays everything, every URL and change available.
Potential.
Displays the referrers found with the Potential Referrers wizard.
Linking back.
Displays the referrers that link back to the selected domain or URL.
Not linking back.
Displays the referrers that do not link back to the selected domain or URL.
Never Updated.
Only displays the URLs that have not been checked.
Previously Updated.
Displays only URLs that have been already analyzed. The ones that are not found will be omitted.
Not Found.
It displays all the URLs that have been checked and not found to be existent.
Automatically added.
Displays only the URLs that have been automatically found by the search engines you selected for your current project
Manually added.
Displays only the URLs that have been manually added by the user using the Manually add referrers... from the "Update" menu item or the "Add" context menu item from the "Referrers" tab.
Removed.
Displays a list containing the manually removed URLs. These URLs are kept within the project's data to exclude them from future search results. They can be restored by right-clicking on them and choose the "Restore" menu item
There is also a "Filter by" filter which can be used to filter your referrers list.
Type one of the active URLs of your project in the filter box and the chart will display only the line for the specified URL.
The Unverified Referrers report was also designed to be a manager for referrers. If you right click on any referrer a context menu will appear that will give you access to all the actions required for managing the referrers.

The context menu contains the following features:
Add. Opens the Manually add referrers... dialog.
Remove. Removes the selected referrer from the referrers list.
Update Selected URLs. It analyzes the selected referrers.
Update Visible URLs . It analyzes all the referrers.
Gather Rank. It collects the Rank values for all the selected referrers.
Copy link address. It copies the selected referrer address into your clipboard.
Whois. It opens up a web browser page with URL information, collected from the WHOIS database.
Whois DMOZ. It opens up a web browser page with URL information, collected from the DMOZ database.
Whois Yahoo Directory. It opens up a web browser page with specific URL information, collected from the Yahoo Directory.
Web Archive. It opens up a web browser page with the visual history of the selected website.
Google Cache. It open us a web browser page and displays the selected URL directly from the Google cache system.
Google Cache (no images). It open us a web browser page and displays the text version of the selected URL directly from the Google cache system.
Detailed WHOIS. It opens up a web browser page and displays detailed information about the selected URL. This information is collected from the WHOIS database.
| Note | |
|---|---|
The referrers that will appear in the "Unverified Referrers Report" may not link to the target referrer they were gathered for. You can know if they do link after a Verify Link Status update in the Referrers Report |