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Chapter 8. Interactive Reports

Advanced Link Manager presents the information gathered from search engines in a set of interactive, easy to use reports. Each report can be viewed by clicking on the corresponding tab in the upper side panel of the main frame.

There are six tabular reports: Domain Information, Unverified Referrers, Referrers, Backlinks Evolution, Search Engine Evolution and Link Text. For three of them (Backlinks Evolution, Search Engine Evolution and Link Text) a graphical rank evolution chart is also available.

In the tabular reports, you can sort the table rows by clicking on the column headers and you can reorder the columns by grabbing and dragging them by their headers.

An empty report usually means that there is no data available for the selected domain(s).

Domain Information

This report displays contact and reciprocal link information for all potential partner websites available in your project. For each domain, the following information is available:

  • Rank. 

    This is the rank associated with each web page by the Google search engine. It enables you to see which are your most important referrers. It can take values from 0 to 10, where 10 is the highest value. The N/A status means that the referrer is not ranked by Google.

  • Alexa Rank. 

    This is the traffic rank associated with each web page by the Alexa search engine. It enables you to see which are your most important referrers. It can take any value from but 1 is the highest value. The N/A status means that the referrer is not ranked by Alexa.

  • Reciprocal status. 

    Displays the reciprocal status between the selected website domain and the referrer domain that is displayed in the current line. The status may have one of the following values:

    • Not Linking. 

      There is no link from you to your partner website, and the partner web site does not link to your website.

    • Link to. 

      One or more of your web pages are pointing to the partner website.

    • Link from. 

      One or more of the partner web pages are pointing to your website.

    • Reciprocal. 

      There is a link from one or more of your web pages to your partner website and there is also a link from one or more of the partner web pages to your website.

  • Contact status. 

    Displays the status that is currently assigned to describe the current progress of your link exchange campaign.

  • Domain age. 

    This is the age of the domain computed from the date the domain was registered until today. N/A means that the domain information was not gathered for this domain. You can gather information about a domain trough the context menu "Update domain information" menu item.

  • Compete rank.  This is the rank gathered from Compete.com for a selected domain. It can help you see how valuable are your existing referrers or potential link partners. The lower the rank is, the more valuable the referrer/potential link partner is.

  • Compete visits.  Represents the total number of visits returned by Compete.com for a specific domain.

  • Compete visitors.  Represents the total number of visitors returned by Compete.com for a specific domain.

The "Display" drop-down list box in the top left corner of the Domains view allows you to filter the data by using the criteria you are interested in.

Filters

The following filters are available to help you find the domains you are interested in:

  • All items. 

    Displays everything, every potential link partner website and status available.

  • Contact available. 

    Displays only the domains for which contact information is available.

  • Contact not available. 

    Displays only the domains for which contact information is not available.

  • Contacted. 

    Displays the domains for which contact information is available and have been contacted (as part of your link exchange campaign) at least once.

  • Not contacted. 

    Displays the domains for which contact information is available but have never been contacted.

  • Link to. 

    Displays only the domains that one or more of your web pages are linking to.

  • Link from. 

    Displays only the domains having having at least one web page linking to your website.

  • Reciprocal linking. 

    Displays only the domains that you've exchanged links with by placing a link to each other on each site.

  • Not linking. 

    Displays only the domains that have no links to your website and that you do not link to.

  • Has draft. 

    Displays the domains for which you have started composing an email message but it was never sent.

The "Filter by" dynamic filters can be set to filter by domain name, contact email or contact name. Just select one of there three criteria available, enter a text in the text box and Advanced Link Manager will filter out the domains that do not match the given criteria.

Last rank change

The last rank change filter shows only the domains with their rank changed in the selected period of time.

Domain Details

The Domain Details panel displays the following information for the selected link partner website:

  • Last updated. 

    The most recent date when you have updated the domain information for this particular partner website.

  • Last contacted. 

    The most recent date when you have contacted this website (as part of your link exchange campaign).

  • Status. 

    The status describes the current progress of your link exchange campaign. You can use the Status drop down list to change it whenever you see fit. For example, after you send your first link request email to a potential link partner you may set the status to "Waiting for answer to link request mail". If you wish to change/add/delete a status message, use the [Project]->[Manage contact statuses...] menu.

  • Description. 

    The description of your link partner website as provided by Alexa.

  • Link from DMOZ directory. 

    Shows the categories in which the link partner website is included in the DMOZ directory.

  • Link from Yahoo directory. 

    Shows the categories in which the link partner website is included in the Yahoo directory.

  • Registered. 

    The date when the link partner domain was registered.

  • Updated. 

    The most recent date when the link partner domain was updated.

  • Expires. 

    The date when the link partner domain expires.

Most whois servers provide information about the Registered/Updated/Expires dates. If this is the case, then the dates are retrieved automatically by Advanced Link Manager. If this information is not available from the whois server, the word "Never" appears and you can set this date yourself by clicking on it. You can only edit these dates manually if they haven't already been fetched automatically from a whois server.

To refresh the whois information for a potential link partner domain just right click the domain in the Domain Information table and select the "Update domain information" option.

Email Composer

The Email Composer allows you to send link request emails to the webmaster of the selected referrer domain.

You can choose the recipient email from the "To:" list, which is automatically populated from the whois server. You can edit the contact information anytime by clicking on the Address Book icon on the right side.

The Email Composer was designed to save you precious time when editing the link exchange emails. Here are some of the features that will help you with this task:

  • Email template. 

    This button will open a popup menu that will allow you to select an email template. To manage the email templates select the "Manage email templates" item instead.

  • Quick text. 

    This button will insert a previously saved text that you often use when writing emails. To manage the quick texts select the "Manage quick text" item instead.

  • Insert variable. 

    This button will allow you to insert the value of a commonly used term like Name or Address into the email composer. These variables have default values that you need to change the first time you use them. To edit these variables later just go to [Options]->[Edit contact details].

  • Send and set status to: 

    When you send an email, you can also change the status to a new value using this option.

Message History

The message history tab shows all the emails you sent as part of your link exchange campaign.

Reciprocal Details

If you click on the reciprocal status column for the selected referrer, a dialog will pop up with detailed information about the links between you and the selected referrer.

A green arrow shows a link from the referrer page to your page and a red arrow shows a link from your page to the referrer page. When both arrows appear, the link is reciprocal between the same pages.

First of all, this will help you understand why Advanced Link Manager has assigned that reciprocal status. Secondly, you will see all the links from you to your referrer or the other way around.

You also have the ability to see the links from your perspective or from the perspective of your referrer by switching betwen the two tabs.