User Guide

This tutorial will guide you though the steps that will help you promote your website by getting more link partners.

As an example we will presume for this tutorial that we have a software product, let's say an image editor.

First we need to have an idea where we can get links from. Because we have a software product we can get new links from:

Having the places from where we can get links in mind, now we need to brainstorm some keywords to use when searching for new link partners.

These keywords will help us retrieve a list from search engines with potential link partners. We will use the Find link partners wizard to retrieve a list of URLs from search engines.

When looking to find download and software review websites as potential link partners we can start with these two keywords:

Now that we have everything that we need let's start find some potential link partners.

Go to the [Update] menu and select [Find link partners...] and the "Find link partners" wizard will open in a new window. The first step is to choose the search engine used to gather potential link partners that match the selected keywords. Then enter the keywords in the "Search" section.

After pressing the [Next] button, Advanced Link Manager starts gathering results from search engines.

When the update finishes retrieving the results from search engines, we need to see which of the sites gathered from we can contact to propose them to add a link on their website.

In order to filter the potential link partners we will first use the [Visibility] column. The visibility column will tell us how much exposure these websites get. The higher the visibility score, the more exposure they get.

You can also decide which website is relevant to you by retrieving additional information, like the number of outbound links, onsite links or page size.

In order to keep these websites separated from the other websites from our project, we will assign them to a referrer category, for example [Important]. You can also create a new referrer category for this task from the [Project menu] -> [Manage referrer categories] dialog. We will create for our example a new category called [Potential link partners].

Now click on the [Finish] button and the wizard will add all the URLs found in the projects as Unverified Referrers and their domains will be visible in the Domain Information report.

At this moment we can apply the category filter to the Domain Information report in order to see the domains that we just added. So, select the [Potential link partners] category from the category filter.

Now that we have the list of domains, the next step is contact them. In this way we will get in touch and let them know our intentions. But to do that, we need contact information.

To get contact information, all we need to do, is to select the domains that we want to retrieve the domain information for, right click over one of the domains and select the [Update domain information]. In the status bar of the application you will see the progress of the domain information retrieval.

When the update finishes and we have the contact information, we can write emails to the webmasters of the new websites added. Just select the domain and switch to the email composer tab in the lower section of the report.

Here you can write the emails by hand or use the predefined email templates available. You can also create your own email templates and use them in future. Just click the Email template button and choose one of the available templates or click on Manage email templates in order to create a new one.

A link exchange discussion can have many stages, so in order to know exactly where we stand in our relation with the wanted link partner, we will set a contact status for this possible referrer. Just check the "and set status to" option next to the send button and select one of the predefined statuses, or create your own status using the [Project menu] -> [Manage status information] dialog.

Click the [Send] button in order to send your email, and continue to the next domain.

By switching to the [Message history] you can see all the messages sent to the webmaster of the selected domain.

At this moment you should be able to successfully search for new link partners, retrieve contact information and build relationships with your potential link partners.