Not sure how Advanced Link Manager can help you?
We've created a small scenario that will help you experience and get accustomed to the way Advanced Link Manager works. We will take a journey through some of it's most powerful features and will focus our attention on very useful and practical tasks.
Let's presume you work in the SEO field and want to do a link campaign for your website
Creating a project.
Now let's start building our first project. It's a very intuitive process. Just launch Advanced Link Manager, go to Project -> New Project menu and a "New Project Wizard" dialog will pop up displaying the "Domain Setup" screen. Here we'll type in "www.bbc.com" as being "our" site. It is its link popularity we want to monitor for this walkthrough.
Now let's choose some search engines. Click the Next button to proceed to the "Search Engine Setup" screen. We will pick only Google and MSN search engines as it they are two of the major ones. These are the search engines we'll use to find web pages that link to our website.
Click the Next button to proceed to the last screen in "New Project Wizard". Your project is now complete!.
The "Get all available results" option will set the project to retrieve all available results from the search engines.
Click on the [Finish] button to complete "New Project Wizard" and load the project in Advanced Link Manager. Our project has been successfully created and it will automatically start updating.
Updating the project.
Now that we've created our project, we just don't feel like being concerned any more. So let's have Advanced Link Manager do the hard work and check the links for our website for us. Press the Update icon from the menu bar and wait for Advanced Link Manager to finish gathering data from the search engines.
The update consists of two steps:
- First it will look for pages (in each of the search engines from our project) that contain a link to our website, excluding our own website.
- Next it will check whether the web pages found are actually linking to our website.
Once the update is complete you will be able to see all the information gathered in the Interactive Reports.
Monitoring our competition
Now let's say we also want to monitor some of our competitors. Let's go to [Project] -> [Project Settings]. The Project Settings dialog will pop up with the Domains tab selected by default. Let's add two more websites to the list: "www.cnn.com" and "news.google.com".
Click on the [OK] button to save the new changes. We have just added the competition's domains in our project, but there is currently no data gathered for these new domains. So we need to update the project using the "Start update" icon from the toolbar.
This second update will only update the data for the two new domains we just added. When the update is complete, we can monitor the referrers of both our site and our competitors' sites on the chart views and reports.
Let's have a look at the generated interactive reports. There are six tabular reports: Domain Information, Unverified Referrers, Referrers, Referrer Evolution, Search Engine Evolution and Link Text. For three of them (Referrer Evolution, Search Engine Evolution and Link Text) a graphical rank evolution chart is also available.
This report displays contact and reciprocal link information for all potential partner websites available in your project. When a domain is selected, you can get additional information about it in the Domain Details panel.
For each domain, the following information is available: Reciprocal status, which displays the reciprocal status between the selected website domain and the referrer domain that is displayed in the current line and Contact status, which displays the status that is currently assigned to describe the current progress of your link exchange campaign. The integrated Email Composer will help you keep in touch with the owner of the domain.
You can find detailed information about the Domain Information Report in the User Guide.
The "Unverified Referrers" report displays the web pages that have been reported by the search engines to have a link to your website.
To see the real (verified) referrers look at the Referrers report instead. For each referrer, the following information is displayed in the corresponding column: Rank, Date Added, Status, Last Updated, IP Address.
You can find detailed information about the Unverified Referrers Report in the User Guide.
The "Referrers Report" displays the web pages that have been verified and are definitely linking to your website. This information is only available after you've ran an update that had the "Gather links details" option enabled.
The Referrers Report is tied to a date: the date when a Gather links details update was run for the project. That means that the report will display the related information for the date when the update took place.
When a new "Gather links details" update is executed, you can still access the old data by going back to a previous date (when the update was done). The "Date" drop-down list box in the top right corner of the Backlinks Report allows you to select the date for which the information is displayed.
You can find detailed information about the Referrers Report in the User Guide.
The "Backlinks Evolution" allows you to track the referrers of the targeted domains using a graphical representation.
This chart will contain information about the number of referrers of the selected URL collected from all the active search engines of your project, for the selected period of time. In the Chart view, the number of referrers is represented on the vertical axis, while time is represented on the horizontal one.
The Legend at the bottom of the chart allows you to better understand the information depicted in the chart. The Legend displays a color for every selected domain. This color is used to draw the graphical evolution (lines or dots) of that specific domain.
You can find detailed information about the Backlinks Evolution Report in the User Guide.
This report allows you to track the estimated number of referrers (the number of pages reported by a search engine to have a link to your website).
Note that in the "Search Engine Evolution" Chart view there is a line for each one of your project's search engines. Each search engine will be represented by a unique color, automatically assigned by the Advanced Link Manager.
In the Search Engine Evolution chart, the information displayed will take into account the backlinks evolution of the selected URL on all the active search engines of your project. You are thus allowed to see which search engine has worked best for the optimization of your rankings.
You can find detailed information about the Search Engine Evolution Report in the User Guide.
The Link Text Report shows an overview of the text contained in the anchor tag of a backlink. This report has two views: The Tree View (a hierarchical view that shows the link text as parent and the referrers as chilidren) and The Chart. This last view is a pie chart that shows the link text that is used more often when linking to your page. It shows the share of the pie for each link text from the total number of links that point to your website.
In the lower panel there is a legend of the above pie chart. Selecting an item in the legend will cause the slice that belongs to that item to detach from the chart for more visibility.
You can find detailed information about the Link Text Report in the User Guide.
We have to gather data regularly from the search engines - we don't need the link campaign for a website only for one day! Advanced Link Manager can automatically update the data in your project as often as you want. After all, this is why the Scheduler has been invented, isn't it?
Now it's time to schedule Advanced Link Manager to automatically gather data from the search engines - so that all we are left to do then is check the reports it generates.
Now let's see what choices do we have after an automatically generated report. At the scheduled date and time, the application gathers all the data from the search engines, generates the report in any format your customers may like (PDF, XML, HTML and CSV) and either saves it to a local folder, or sends it to you by email, or, if you're more demanding still, uploads it to a FTP server.
For these scheduled tasks, the only requirements are to have your computer turned on and connected to the Internet - the application will automatically start and run in the background! Advanced Link Manager will work for you and keep your customers satisfied. Advanced Link Manager will fulfil all its scheduled tasks in the background - you don't even need to have the application running.
Save reports to folder.
You can choose to have Advanced Link Manager save the generated reports to either a default folder or to any existing folder on your computer.
Upload reports by FTP.
You can choose to have your reports uploaded to a FTP server and then published on your web site. Customers could thus easily see their reports by accessing their personal section in your web site. Adding and using FTP profiles is just as easy as adding contacts to your Address Book.
Send reports by email.
Let's now focus on the most popular choice: emailing reports to customers. Let's suppose you are a Webmaster or a SEO expert and some of your customers want to receive link campaign reports in PDF and EXCEL formats by email, every week on every Tuesday at 2 a clock. You would have to take your customers' email addresses one by one, attach the report files and send them. Don't worry - this won't be the case. It's just another great job Advanced Link Manager can do for you! You only have to use another powerful feature provided - Custom Reports. You can schedule Advanced Link Manager to update your reports any time you want, generate them in one of the before mentioned formats and send them at the desired email addresses.
Search engine friendly.
Worried about how safe such a tool can be? Relax! Advanced Link Manager is one of the safest tools you can find for this job.
With Advanced Link Manager now you have the opportunity to stay relaxed and enjoy the website monitoring without worrying about using an automated link popularity software, as our product can be extremely search engine friendly. The process of gathering position data for various queries and websites involves automated querying of the search engines.
This automated querying - if done abusively - has the potential of imposing a heavy burden upon the search engine resources (bandwidth and processing power). There are even known cases when certain engines had to take action against users that would generate immense amounts of traffic by doing an almost continuous automated querying. That's why you need a link popularity software who emulates a manual search through search engines and produces reliable and accurate reports.
We, at Advanced Link Manager, fully understand the issues related to automated querying. Our link popularity software was designed with them in mind, so that it generates less or equal load than a user manually doing all the searches.
Advanced Link Manager does each query page by page, pausing between two consecutive pages. For each engine, it will only do a single query at a time. And, most of all, Advanced Link Manager stores only one set of data per day, overwriting it in subsequent updates, thus making more than one daily update unnecessary.