Not sure how Advanced Link Manager can help you?
We've created a small scenario that will help you experience and
get accustomed to the way Advanced Link Manager works. We will take a
journey through some of it's most powerful features and will focus our
attention on very useful and practical tasks.
Let's presume you work in the SEO field and want to do a link
campaign for your website
Creating a
project.
Now let's start building our first project. It's a very
intuitive process. Just launch Advanced Link Manager, go to Project ->
New Project menu and a "New Project Wizard" dialog will pop up
displaying the "Domain Setup" screen. Here we'll type in "www.bbc.com"
as being "our" site. It is its link popularity we want to monitor for
this walkthrough.
Now let's choose some search engines. Click the Next button to
proceed to the "Search Engine Setup" screen. We will pick only Google
and MSN search engines as it they are two of the major ones. These are
the search engines we'll use to find web pages that link to our website.
Click the Next button to proceed to the last screen in "New
Project Wizard". Your project is now complete!.
The "Get all available results" option will set the project to
retrieve all available results from the search engines.
Click on the [Finish] button to complete "New Project Wizard"
and load the project in Advanced Link Manager. Our project has been
successfully created and it will automatically start
updating.
Updating the
project.
Now that we've created our project, we just don't feel like
being concerned any more. So let's have Advanced Link Manager do the
hard work and check the links for our website for us. Press the Update
icon from the menu bar and wait for Advanced Link Manager to finish
gathering data from the search engines.
The update consists of two steps:
- First it will look for pages (in each of the search engines from
our project) that contain a link to our website, excluding our own
website.
- Next it will check whether the web pages found are actually
linking to our website.
Once the update is complete you will be able to see all the
information gathered in the Interactive Reports.
Monitoring our
competition
Now let's say we also want to monitor some of our competitors.
Let's go to [Project] -> [Project Settings]. The Project Settings dialog
will pop up with the Domains tab selected by default. Let's add two more
websites to the list: "www.cnn.com" and "news.google.com".
Click on the [OK] button to save the new changes. We have just
added the competition's domains in our project, but there is currently
no data gathered for these new domains. So we need to update the project
using the "Start update" icon from the toolbar.
This second update will only update the data for the two new
domains we just added. When the update is complete, we can monitor the
referrers of both our site and our competitors' sites on the chart views
and reports.
Interactive
reports.
Let's have a look at the generated interactive reports. There
are six tabular reports: Domain Information, Unverified Referrers,
Referrers, Referrer Evolution, Search Engine Evolution and Link Text.
For three of them (Referrer Evolution, Search Engine Evolution and Link
Text) a graphical rank evolution chart is also available.
Domain Information Report
This report displays contact and
reciprocal link information for all potential partner websites available
in your project. When a domain is selected, you can get additional
information about it in the Domain Details panel.
For each domain, the following
information is available: Reciprocal status, which displays the
reciprocal status between the selected website domain and the referrer
domain that is displayed in the current line and Contact status, which
displays the status that is currently assigned to describe the current
progress of your link exchange campaign. The integrated Email Composer
will help you keep in touch with the owner of the domain.
You can find detailed information
about the Domain Information Report in the User Guide.
Unverified Referrers Report
The "Unverified Referrers" report
displays the web pages that have been reported by the search engines to
have a link to your website.
To see the real (verified)
referrers look at the Referrers report instead. For each referrer, the
following information is displayed in the corresponding column: Rank,
Date Added, Status, Last Updated, IP Address.
You can find detailed information
about the Unverified Referrers Report in the User Guide.
Referrers Report
The "Referrers Report" displays the
web pages that have been verified and are definitely linking to your
website. This information is only available after you've ran an update
that had the "Gather links details" option enabled.
The Referrers Report is tied to a
date: the date when a Gather links details update was run for the
project. That means that the report will display the related information
for the date when the update took place.
When a new "Gather links details"
update is executed, you can still access the old data by going back to a
previous date (when the update was done). The "Date" drop-down list box
in the top right corner of the Backlinks Report allows you to select the
date for which the information is displayed.
You can find detailed information
about the Referrers Report in the User Guide.
Backlinks Evolution Report
The "Backlinks Evolution" allows
you to track the referrers of the targeted domains using a graphical
representation.
This chart will contain information
about the number of referrers of the selected URL collected from all the
active search engines of your project, for the selected period of time.
In the Chart view, the number of referrers is represented on the
vertical axis, while time is represented on the horizontal one.
The Legend at the bottom of the
chart allows you to better understand the information depicted in the
chart. The Legend displays a color for every selected domain. This color
is used to draw the graphical evolution (lines or dots) of that specific
domain.
You can find detailed information
about the Backlinks Evolution Report in the User Guide.
Search Engine Evolution
Report
This report allows you to track the
estimated number of referrers (the number of pages reported by a search
engine to have a link to your website).
Note that in the "Search Engine
Evolution" Chart view there is a line for each one of your project's
search engines. Each search engine will be represented by a unique
color, automatically assigned by the Advanced Link Manager.
In the Search Engine Evolution
chart, the information displayed will take into account the backlinks
evolution of the selected URL on all the active search engines of your
project. You are thus allowed to see which search engine has worked best
for the optimization of your rankings.
You can find detailed information
about the Search Engine Evolution Report in the User
Guide.
Link Text Report
The Link Text Report shows an
overview of the text contained in the anchor tag of a backlink. This
report has two views: The Tree View (a hierarchical view that shows the
link text as parent and the referrers as chilidren) and The Chart. This
last view is a pie chart that shows the link text that is used more
often when linking to your page. It shows the share of the pie for each
link text from the total number of links that point to your website.
In the lower panel there is a
legend of the above pie chart. Selecting an item in the legend will
cause the slice that belongs to that item to detach from the chart for
more visibility.
You can find detailed information
about the Link Text Report in the User Guide.
Schedule updates.
We have to gather data regularly from the search engines - we
don't need the link campaign for a website only for one day! Advanced
Link Manager can automatically update the data in your project as often
as you want. After all, this is why the Scheduler has been invented,
isn't it?
Now it's time to schedule Advanced Link Manager to
automatically gather data from the search engines - so that all we are
left to do then is check the reports it generates.
Report
generation.
Now let's see what choices do we have after an automatically
generated report. At the scheduled date and time, the application
gathers all the data from the search engines, generates the report in
any format your customers may like (PDF, XML, HTML and CSV) and either
saves it to a local folder, or sends it to you by email, or, if you're
more demanding still, uploads it to a FTP server.
For these scheduled tasks, the only requirements are to have
your computer turned on and connected to the Internet - the application
will automatically start and run in the background! Advanced Link
Manager will work for you and keep your customers satisfied. Advanced
Link Manager will fulfil all its scheduled tasks in the background - you
don't even need to have the application running.
Save reports to
folder.
You can choose to have Advanced Link Manager save the generated
reports to either a default folder or to any existing folder on your
computer.
Upload reports by
FTP.
You can choose to have your reports uploaded to a FTP server
and then published on your web site. Customers could thus easily see
their reports by accessing their personal section in your web site.
Adding and using FTP profiles is just as easy as adding contacts to your
Address Book.
Send reports by
email.
Let's now focus on the most popular choice: emailing reports to
customers. Let's suppose you are a Webmaster or a SEO expert and some of
your customers want to receive link campaign reports in PDF and EXCEL
formats by email, every week on every Tuesday at 2 a clock. You would
have to take your customers' email addresses one by one, attach the
report files and send them. Don't worry - this won't be the case. It's
just another great job Advanced Link Manager can do for you! You only
have to use another powerful feature provided - Custom Reports. You can
schedule Advanced Link Manager to update your reports any time you want,
generate them in one of the before mentioned formats and send them at
the desired email addresses.
Search engine
friendly.
Worried about how safe such a tool can be? Relax! Advanced Link
Manager is one of the safest tools you can find for this job.
With Advanced Link Manager now you have the opportunity to stay
relaxed and enjoy the website monitoring without worrying about using an
automated link popularity software, as our product can be extremely
search engine friendly. The process of gathering position data for
various queries and websites involves automated querying of the search
engines.
This automated querying - if done abusively - has the potential
of imposing a heavy burden upon the search engine resources (bandwidth
and processing power). There are even known cases when certain engines
had to take action against users that would generate immense amounts of
traffic by doing an almost continuous automated querying. That's why you
need a link popularity software who emulates a manual search through
search engines and produces reliable and accurate reports.
We, at Advanced Link Manager, fully understand the issues
related to automated querying. Our link popularity software was designed
with them in mind, so that it generates less or equal load than a user
manually doing all the searches.
Advanced Link Manager does each query page by page, pausing
between two consecutive pages. For each engine, it will only do a single
query at a time. And, most of all, Advanced Link Manager stores only one
set of data per day, overwriting it in subsequent updates, thus making
more than one daily update unnecessary.
Do you want to find out more? Check out the list of all features. Try and see how our link popularity
software can make your life much easier! Download
a 30-day free trial now!
