Have you ever needed to get the link data for a website and ended up having totally different results coming from similar sources?
Why didn’t they provide with the same results? How are you supposed to know which one are the REAL ones?
And if you think of all the hours you’ve spent just to get to this dead end….
And this is not the only inconvenience you have when querying the search engines for link data…
But there are solutions for these problems. Let me break them down for you:
Have certainty over your link data
The reason why the search engines and other link databases (such as OpenSiteExplorer) provide different results is because they are not too frequently updated and links have changed since the last time they were checked. Some new ones may have appeared and others may have been removed.
Links to your webpages, come and go.
Maybe today you have gained a few links but also lost others.
You can never know what changes have been made within your link profile, unless you monitor your links. Of course, there are probably hundreds or thousands of them, but don’t panic.
Monitoring is not as hard as it is to build. All you need to do is to use the right tool.
So, let me resume the main things you should do on a current base to stay on top of your link profile.
It’s not something new that a good source of link ideas can come from your competitors.
You already know that!
And you probably already use this source for getting new and valuable link information. But if you do not use it, then you should start looking into it. That is because using your competitors research for links lets you build more links faster and thus, overcome them.
But this is not exactly an easy job to do, right?
Stealing link ideas from your competitors involves a lot of work and is not always that effective. Each of your competitors has hundreds or thousands of links and going through each of them to find those you could also get, means long hours of hard work. Not to mention that you might not even find to many link ideas there and all that work would be for nothing. Continue reading
Have you ever wondered if your links are good enough or if your link building strategy is paying off?
To answer this you would probably have to:
- Make a list of all pages linking to you and to your competitors and compare them
- Evaluate the quality of these links (by page rank, mozRank etc)
- Get an overall value of your website and your competitors websites based on the previous data you have gathered
- Finally, discover the value of your link profile
Where to start from?
On the web there are several sources of link data you can use, such as OpenSiteExplorer, Yahoo! SiteExplorer, SEMRush. They can help you get the information you need for this type of analysis. But the bad news is that this data has to be manually processed in order to extract some insights out of it. Continue reading