Have you ever needed to get the link data for a website and ended up having totally different results coming from similar sources?
Why didn’t they provide with the same results? How are you supposed to know which one are the REAL ones?
And if you think of all the hours you’ve spent just to get to this dead end….
And this is not the only inconvenience you have when querying the search engines for link data…
But there are solutions for these problems. Let me break them down for you:
Have certainty over your link data
The reason why the search engines and other link databases (such as OpenSiteExplorer) provide different results is because they are not too frequently updated and links have changed since the last time they were checked. Some new ones may have appeared and others may have been removed.
Mobile phones wouldn’t be so great if you would still have to remember all the telephone numbers stored in it, right?
Or if you would have to walk around, carrying a telephone numbers agenda…. That would be awful!
The same way, you should neither deal with enormous lists of emails to be able to contact your link partners!
Or search through your entire pile of messages (and I know you have one ) to find your latest conversation with some partner of yours!
Therefore I’ve put together a small list of features that will make your work easier and will get you addicted to this tool for keeping contact with your link partners. Continue reading
Links to your webpages, come and go.
Maybe today you have gained a few links but also lost others.
You can never know what changes have been made within your link profile, unless you monitor your links. Of course, there are probably hundreds or thousands of them, but don’t panic.
Monitoring is not as hard as it is to build. All you need to do is to use the right tool.
So, let me resume the main things you should do on a current base to stay on top of your link profile.
It’s not something new that a good source of link ideas can come from your competitors.
You already know that!
And you probably already use this source for getting new and valuable link information. But if you do not use it, then you should start looking into it. That is because using your competitors research for links lets you build more links faster and thus, overcome them.
But this is not exactly an easy job to do, right?
Stealing link ideas from your competitors involves a lot of work and is not always that effective. Each of your competitors has hundreds or thousands of links and going through each of them to find those you could also get, means long hours of hard work. Not to mention that you might not even find to many link ideas there and all that work would be for nothing. Continue reading
Have you ever wondered if your links are good enough or if your link building strategy is paying off?
To answer this you would probably have to:
- Make a list of all pages linking to you and to your competitors and compare them
- Evaluate the quality of these links (by page rank, mozRank etc)
- Get an overall value of your website and your competitors websites based on the previous data you have gathered
- Finally, discover the value of your link profile
Where to start from?
On the web there are several sources of link data you can use, such as OpenSiteExplorer, Yahoo! SiteExplorer, SEMRush. They can help you get the information you need for this type of analysis. But the bad news is that this data has to be manually processed in order to extract some insights out of it. Continue reading
Google Maps Webpages Importer
Following an article we published this week on the Advanced Web Ranking Blog about optimizing for local search, I thought it’s a good idea to speak about one of the Advanced Link Manager’s features which can help you increase your local rankings using citations.
As you already know citations are references of a local listing from websites and they represent an important ranking factor for local search. The citations are displayed in Google Maps under the Web Pages section of a listing and include a link to the reference page, a title and a description. The page where the citation is displayed contains the same information as the listing and the websites which contain citations are most of the times niche directories.
Google Maps Webpages Importer can help you improve your rankings in Google Maps using competitive analysis to get new citations for your listing. It let’s you check the Web Pages of different listings and import them in your project. You can later use those Web Pages to get yourself citations for your listing.
Targeting local listings in Google Maps can secure you an increase in sales and revenue. But similar with the web search, local listings are returned by algorithms which follow ranking guidelines. Continue reading
Get New Inbound Links
Link building is an important step when striving to improve your website ranking, because good inbound links from authoritative websites with appropriate anchor text can make the difference in your rankings.
But link building is not as easy as it appears to be. Link building involves market research, competitive analysis, in depth analysis of potential links and requires a good ability to sell when asking people for links. However, by the end of this article you will discover new ways of increasing your link popularity, all because you will learn how to use Advanced Link Manager more effectively when conducting link building campaigns.
There are different types of links, which can range in quality and there are different ways to get them. Here are some important link sources and a briefly explained way to get them:
- Links from authority websites – These links should be your start point in a link building campaign because they can make the difference in you rankings
- Directory links – Try to stick to the most important ones, like Yahoo Directory, DMOZ, Best of the Web, Business.com and also add some industry specific directories (you can search for those using your industry specific keyword and “directory”)
- Blogs – Links from relevant blogs with targeted anchor text will add value to your link popularity
- Online PR – Can have good value if you can use the targeted anchor text
- Links from your partners or friends – Ask your partners and friends to link to your website and again use targeted anchor text
- Review links – Companies producing software can get review links which can be obtained just because you are well known or by offering incentives
Conducting an analysis of your competitors and trying to get links from their referrers can also help you improve your link popularity. This will result in securing you a higher rank in search engines.
Now that you know what types of links you can obtain and have an idea where to get them from, let’s see how you can do it. Continue reading