Have you ever wondered if your links are good enough or if your link building strategy is paying off?

To answer this you would probably have to:

• Make a list of all pages linking to you and to your competitors and compare them
• Evaluate the quality of these links (by page rank, mozRank etc)
• Get an overall value of your website and your competitors websites based on the previous data you have gathered
• Finally, discover the value of your link profile

Where to start from?

On the web there are several sources of link data you can use, such as OpenSiteExplorer, Yahoo! SiteExplorer, SEMRush. They can help you get the information you need for this type of analysis. But the bad news is that this data has to be manually processed in order to extract some insights out of it.

Furthermore, most of the times this job can be done (and gets done) with Excel spreadsheets. But not all of us are Excel experts! So, you have to get really deep into building formulas and managing pivot tables with Excel to be able to transform the raw data into comprehensive stuff.

Wouldn’t it be great to find a full list of templates to use for processing this data?

It would, but wouldn’t it be greater if you wouldn’t have to use spreadsheets at all? Or not have your data spread in excel files all around your computer, with names you can’t even remember?

Well let’s hope some day this will be possible and link profile analysis will be a lot easier.

Guess what, it is already possible!!! 

Let me tell you how Advanced Link Manager can help you with this task:

1. First, you should create a project in Advanced Link Manager with your website, your competitors websites and then start the data update.
2. This way Advanced Link Manager will acquire all the info (list of pages or domains linking to the website, the number of links from each domain, the number of nofollow links, the number of new or removed links, the mozRank or anchor texts) without having to use other tools.
3. Advanced Link Manager gives you right away, insightful information about your link profile such as the diversity of your links (a percentage of domain uniqueness) or the ratio between unique IPs and your referrers. Additionally, you can see the percentage of links pointing to your home page compared with those pointing to internal pages.
4. But most of all, you can visualize very easy the overall quality of your link profile (just select the Referrers panel and view Summary from the bottom of the page).  Advanced Link Manager sorts your links by PR for you to get a clear image of the overall quality of the pages linking to your website.

You can look at raw numbers or, with just a click you can switch to graphic views and see the value of your websites link profile: high quality, average or not that good.

Now, if you haven’t done it already, don’t waste your time anymore and do it! But if you’ve done it already, share your thoughts with us in the section below.

Photo credit: DuncanHiggitt